

And if this song became a hit, partly of its effect goes to this clip, one of the rarest in Steve career. And "Roll with It" was one of his greatest efforts, right after "Valerie" and "While You See a Chance". Veteran from the British invasion with his Spencer Davis Group, then Traffic and Blind Faith, he's a true musician who survived through it all and redefined himself as a solo artist in the 1980's, with dignity, class and presence. Yes, he mastered the technique used in other clips and films a long time ago.

Also worthy of mention is the sex appeal he brings into this, something nice and without vulgarity. It creates a sense of spectacle, a show delivered unto us. The director's attention to detail is truly amazing even back then: close-up on objects, faces, sweat, dance moves, Winwood's performance or the sax player during the solo. Black and white cinematography, couples dancing in this crowded bar and Steve Winwood and band performing the song. Fincher's contribution is nice but the video's success owes more to the sound we hear than to images we see.

The team gathered here is amazing: Steve Winwood at the top of his game back in the 1980's with a great hit song Paula Abdul providing the choreography for the video and that video clip master-later-turned-into-outstanding-filmmaker directing it, David Fincher (yes, the same from "Se7en" and "Gone Girl") were all integral part of this promo of Winwood's song "Roll with it".
